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Part 2: EMPIRICAL STUDY: Exploring parents’ choice and reputation determinants for Lebanese schools: Methods and results Chapter III: Methodology.................................................................................33 3.1 Process Analysis .......................................................................................................... 33 3.1.1 Statement of the problem.................................................................................. 33 3.1.2 Assumptions...................................................................................................... 33 3.1.3 Qualitative Case study approach....................................................................... 34 3.1.4 Steps of building data........................................................................................ 35 3.1.5 Data Evaluation................................................................................................. 36 3.2 Observations and Findings........................................................................................... 37 3.2.1 Questionnaires.................................................................................................. 37 3.2.1.1 Parents’ questionnaire.......................................................................... 37 3.2.1.2 Teachers and Coordinators questionnaire ............................................ 37 3.2.1.3 Administrators’ questionnaire.............................................................. 38 3.2.2 Assessment....................................................................................................... 38 3.2.3 Parents’ choice for “R” School ........................................................................ 39 Chapter IV: Presentation and interpretation of the study results Reflection of the research questions.............................................................41 4.1 Results from interviews and observations ................................................................... 41 4.1.1 Factors affecting positive reputation and sustain the school success ............... 41 4.1.2 Comparative table describing the Quality Management System standards and the present situation at “R” School ........................................................................ 43 4.1.3 The positive impact of implementation of Quality Management System in ‘R” School ................................................................................................................ 46