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1
Introduction
Lebanese catholic schools are considered as NPO’S educational establishment that
functions without a formal Quality Management System , its system is without any structure
however its management understands deeply the need to introduce and implement QMS for
several benefits, mainly school management want to implement it to prove the quality in the
school programs with seal of international recognition, in addition they need to manage the
quality in a language that parents , students, society and business realize.
The necessity to add structure to the system is a great motivation to the school’s management
to have response to teacher’s quality efforts reaching national skill standards. In order to
achieve this, the school must have access to the necessary human, financial, and material
resources.
The School concerned in this thesis is mentioned under the name of
“R” school
because it
can represent almost all catholic private schools in Lebanon following same policies, which
start realizing the importance of change in a safe and professional way that it goes in their
own benefit because the competition among schools is high.
A Quality Management System is recommended and it shows how school do operate before
QMS and after implementing it and how does it reflects parents’ choice indirectly, when
responding to their needs starting staff performance reflecting their professionalism based on
training issues to curriculum and students success, to parents involvement and decision
making.
Some parents choose a school even if it’s not reputed but it has a high admissions student’s
number, and others may choose schools that don’t have auxiliary issues, therefore what satisfy
parents and how put school in a continual improvement will be analyzed in this study.
In the first part of the thesis, a global study explains the reputation and the corporate branding
of all schools and their determinants in the marketplace. It defines how corporate keep its
image in the first place and how this image is created taking into consideration its identity. It
is necessary then to emphasize the importance of the Quality Management System to maintain
the reputation and the image.