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3.
A school is more competitive when it’s responsive to the needs and interests of
students and parents’ school with favorable reputation encourages parents to invest in
it (to register their children in this school).
4.
A reputation can influence negatively employee and customer loyalty, when
commitment doesn’t exist anymore. Employees may influence negatively the
organization especially when they are not motivated.
5.
A carefully crafted and implemented program for increased parent satisfaction and
school reputation would be important for attracting students and staff.
6.
The positive impact of Quality Management System and the application of ISO in
schools.
7.
Reputed Private schools seek to have more educated people with a safe education by
making long term plans having equality in both levels in education.
3.1.3
Qualitative Case study
A qualitative research shows the real description of the statement of teachers, admin
staff, and parent’s status and the whole environment that surrounds the school. (Hitchcock and
Hughes 1995) The consumer behavior is better explained in a qualitative study as Biklen
(1992) explains.
In Lebanon all schools teach the same materials but what it differs one from another is
the management system, the way of teaching, student results, the school culture, and parents
satisfaction. The quality of personnel (teachers, administrators) make a difference in the
quality of students outcome, staff experience and the way they are taking care of their product
(students).
In this thesis we are describing a typical Lebanese catholic private school that
the qualitative
study defines in reality the daily living and results and what parents say and admin and
teachers analyze. This help to know why parents choose a specific school and not another, to
study the customer behavior and to explain its approach and acts.
My study concerns whenever there is a Quality Management System, the school is more
reputed and will have increasing in number of students, it starts from the school culture,
teachers and the management behavior how it affects parents’ choice.