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A continuous training and sharing information in daily processes with students to
better operate in customer satisfaction (students and parents satisfaction).
2.3.3 School continual improvement
School must identify customer needs. The inconvenient is when there is a lack of
management commitment sometimes staff will feel frustrated when tightening control with no
standardization and this will reflect on teachers and staff performance that will affect
reputation that the parents and students are responsible of, and the inability of educators to
fully understand the implementation of new quality of work.
Schools who implement QMS are schools who are accredited and they have better product
(students).
QMS drive schools to treat their students as customers, and non ISO schools consider
their customer as row material until they are graduated.
QMS doesn’t focus only on student culture and curriculum, but it is a whole system
that affects everybody. That’s why government insists on ISO as school indicator to get a
better accreditation. The system is based on the continual improvement loop the PDCA, (Plan-
Do-Check-Act), the internal and the external quality audit will support any corrective or
preventive action to ensure the improvement cycle attain Quality objectives. A succeed school
impose strategies that leads to the assessment ensuring a continuous improvement of quality
of education.
2.3.4 Parents satisfaction with schools implementing QMS
Chubb & Moe, (1990); Driscoll & Kerchner, (1999); Smrerkar & Goldring ,(1999)
explain that Parents will be satisfied not only for the success of their children in exams but
because school is up-to-date and ready to face any changes occur in the curriculum and plan
for future students to compete the market in any university, to be leaders when updating new
technologies.
When school is implementing QMS it means that it is searching to use material or intangible
objects to satisfy the beneficiary and to fulfill his requirements with respect.