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performance. This means aligning an organization’s reaction to stakeholder concerns and
environmental issues with their plan for long term achievement.
1.3.8
Stakeholders’ Satisfaction
A survey to evaluate the needs of the stakeholders must be conducted (Holmstrom,
1999). Leaders should be educated to deliver the best quality that will have the greatest impact
on stakeholder's happiness. Stakeholders will finish less satisfied if leaders work alone
without their assistance and will consider the performance of leaders unfair and this will lead
to a high turnover.
The corporate brand contributes not only to customer-based images of the organization, but to
the images formed and held by all its stakeholders, including:
.
Employees;
.
Customers;
.
Investors;
.
Suppliers;
.
Partners;
.
Regulators;
.
Local Communities.
Everything the organization do or say may affect all its stakeholders even if they are
not closely involved. Therefore, organizations need to make sure their entire figure and not
just the front office is involved with their brand values.
Eventually, organizations must take a full approach to brand and reputation and make them
almost compatible.
1.4 Quality Management System and stakeholder’s satisfaction
Stakeholders are the main reference for any decision of any organization especially
when the competitive advantage is high, and since stakeholders generate values and
participate in all school processes, the school must respond to all their needs in order to reach
the high level of their satisfaction.