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13 

When the organization works with ethics it should build trust because it’s a part of its strategic

choice. Managers who build trust with their stakeholders will increase their performance but

with cautious, it’s not the full trust but the ideal one that varies with different religions and

different culture.

Basically, the commitment to honesty will be shown when the organization pays its bills and

its employees’ full rights, when it files taxes, reports to investors and makes commitments to

its customers. Looked at it from another angle, failing to meet organization responsibilities

creates a climate of mistrust and potential illegality, and result in bad reputation.

1.3.2

Promise-keeping

Ethical organizations can be trusted because they make all reasonable effort to achieve

the Spirit of their promises and commitments. They do not understand arrangements in an

unreasoningly technical or legalistic way in order to rationalize non-compliance or create

justifications for escaping their commitments.

1.3.3

Valuable and Qualified Employees

Hiring right persons in the right positions is very critical because wrong people destroy

reputation, but good skilled employees play an important role to enhance the business image.

The problem is that if employers don’t have enough experience in selecting their employees

they will face problems and it will be too late.

Valuable employees will always be in demand, not for their skills but for their commitment

this is what makes a difference between employees.

The mirror of an organization considered as competitor in the market and in demands is its

staff.

a.

Qualified employees listen to instructions carefully to reduce mistakes, to fulfill

their job seriously without waste of time.

b.

Take responsibility, take initiative as a self-motivated employee

c.

Performing cheerfully

d.

Being dependable and involved to reach a good level of quality and excellency.