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enhance their image to improve their desirability as a supplier, employer, customer, etc.
1.2.6 Ethical Identity
Business ethic of an organization is influenced by the communication between it and
its stakeholders. We talk about the performance, style and communication that represent the
organizational ethical principles. Stakeholders approach should be apt to connect ethics with
performance. Some studies showed that respectable reputation leads to a lesser turnover and
the relation customer / employees is very critical, all employees who work or are with contact
with their customers we call them battle zone workforce and they should respect the ethics of
work.
1.3 Determinants of Corporate Reputation
1.3.1
Honesty and Trust
Most corporate administrations professionals diagnose the essentials of the corporate
responsibility agenda and its potential impact, for better or worse, on the reputations of their
establishments. Honesty and Trust are the best corporate policies and the most important
dynamics for an organization’s reputation. Consumers thought that both trust and honest
practices in an organization being an
“Organization I can trust”
are extremely significant as
Robert and Dowling (1997) defines it.
The most effective corporate responsibility offer stakeholders series of portraits of an
organization’s commitment and performance as works in progress. This kind of approach is
steady with the developing spirit of corporate responsibility as a continuing process.
The value of honesty in corporate has apparent and delicate implications. Questioning who
profits from corporate honesty can explain why quality is also important. Examining the
negative effects of dishonest corporate practices provides insight into the importance of
honesty. In fact, it is as supportive as looking at the benefits of corporate honesty. Doing what
is ethical because it is the right thing to do is as essential as practicing ethical behavior for the
positive consequences.
When honesty is misplaced there can be no trust. You cannot encourage an environment of
trust in the absence of ethics and honesty.