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42 

Furthermore, it is not only the curriculum or the student’s success that influence

parents’ choice, the reputation that may influence parents' selection is the result of the

following two facts:

1.

The word of mouth is a greater marketing, when parents are satisfied,

they will convince their friends and relatives to put their children in the

specific school.

2.

This increasing number of admission leads to student retention, the

school objective will be subsequently to maintain and increase the

number of students.

As mentioned, not only the curriculum or the success rate of students that leads to school

success and to parents school choice “public or private” but as we have revealed in studies

done in chapter 2 that public school have one and only objective which is the students success

in official exams without taking into consideration other factors as create leader students,

build cultured students, generate successful curriculum, form efficient education system,

taking into consideration parents' needs, teachers continual improvement and students success

in addition to lead changes when necessary.

Teachers and administrators performance plays an important role in response to

student’s needs, and in the direction of the external determinants… since there must be a link

between school climate and students outcome, the best performance is to be methodical but

not stiff, to be arranged without being cruel.

Both private and public schools are obliged to follow a specific curriculum, because

their students are obliged to be admitted to official exams to get their diploma’s that allows

them to be admitted in universities. Some private schools, for example, have a specific branch

that called “IB” or international baccalaureate for Lebanese students who hold European

nationality, this branch facilitate for students the higher study outside the country, but this

option doesn’t exist in public schools so it doesn’t meet parents satisfaction sometimes.

Qualified training agencies may contribute in school development giving the school

the opportunity of profiting from the professionalism of the trainers and their experience to

support the implementation of the Quality Management System.