2.3.1 Management Commitment
Management put strategies and set objectives, but these elements are to be surveyed when implementing Quality Management System as Sarah Etal (1989) said.
Deming; Oakland (1986) insisted that it is urgency the implementation of QMS and the support of the Top Management comes in first option because it contributes to its success.
For Rohaizan and Tan (2011), the QMS distinct its goals and from the other hand it distinct its practices and functions.
Dale and Kanji (1992) define that Quality Management System is a Mutual agreement and a cooperation of staff and management. It is the management commitment toward the organization goals exceeding customer expectations and transforming quality management to be its life style, in reducing costs, switch from poor quality in work to a new updated and successful one, to succeed in business when using new technics.
2.3.2 Why QMS for schools?
Michael w Toeffel, David Levine (January 18,2010) examined how ISO and QMS can change in an organization for example to increase the profit that it is related to Quality of employment, earnings, safety , practices and performance. The implementation of the Quality Management System requires documented procedures, training and auditing.
Because the educational level counts about 2/3 of population QMS help to distribute responsibilities decision when aggregating parental involvement in decision making to show to the community that this kind of system reflects the best of parents’ school choice.
QMS increase school performance and culture to attain a level of excellence.
It provides on going feedback as “How school and its staff are performing with management and by its turn with students and parents”.
A continuous training and sharing information in daily processes with students to better operate in customer satisfaction (students and parents satisfaction).
2.3.3 School continual improvement
School must identify customer needs. The inconvenient is when there is a lack of management commitment sometimes staff will feel frustrated when tightening control with no standardization and this will reflect on teachers and staff performance that will affect reputation that the parents and students are responsible of, and the inability of educators to fully understand the implementation of new quality of work.
Schools who implement QMS are schools who are accredited and they have better product (students).
QMS drive schools to treat their students as customers, and non ISO schools consider their customer as row material until they are graduated.
QMS doesn’t focus only on student culture and curriculum, but it is a whole system that affects everybody. That’s why government insists on ISO as school indicator to get a better accreditation. The system is based on the continual improvement loop the PDCA, (Plan-Do-Check-Act), the internal and the external quality audit will support any corrective or preventive action to ensure the improvement cycle attain Quality objectives. A succeed school impose strategies that leads to the assessment ensuring a continuous improvement of quality of education.
2.3.4 Parents satisfaction with schools implementing QMS
Chubb & Moe, (1990); Driscoll & Kerchner, (1999); Smrerkar & Goldring ,(1999) explain that Parents will be satisfied not only for the success of their children in exams but because school is up-to-date and ready to face any changes occur in the curriculum and plan for future students to compete the market in any university, to be leaders when updating new technologies.
When school is implementing QMS it means that it is searching to use material or intangible objects to satisfy the beneficiary and to fulfill his requirements with respect.
Respect means that parents have the entire right to suggest and give opinions for a better school life of their children; beneficiaries are students and their parents.
Parents need to feel safe with their children society, and know that they control any related matter and ask for a better improvement. Actually this is done more in private schools than in public ones.
Implementation of QMS requires continual direct statistics to measure parents’ satisfaction, which should include also frequent meetings to communicate problems and changes.