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Summary
DECLARATION
ACKNOWLEDGEMENTS
Abstract
Résumé
Introduction
PART I
CHAPTER I
Definitions and Concept
Corporate Reputation
Corporate Branding
Determinants of Corporate Branding
Corporate Communication
Corporate Personality
Relationship Management
Corporate Social Responsibility
Corporate Image
Ethical Identity
Determinants of Corporate Reputation
Honesty and Trust
Promise-keeping
Valuable and Qualified Employees
Integrity
Transparency
Accountability
Stakeholders’ Satisfaction
Quality Management System and stakeholder’s satisfaction
Quality Management System requirements
Organization Quality Management System Principles
Organization Mission, Vision
NPO’s corporate and their activities
CHAPTER II
Schools Stakeholders and their roles
School Top Management
School Administrative Staff
School Educational Staff
School Parents
School Students
School Suppliers
Parents determinants of school choice
How and why Parents choose the desired school?
Involvement of parents in school decision
Relation between Parents and School
School culture internal and external environment of parent’s choice
School and its resistance to change
Private and Public schools Provision and control
The positive impact of implementing Quality Management System
Management Commitment
Why QMS for schools?
School continual improvement
Parents satisfaction with schools implementing QMS
PART 2
CHAPTER III: METHODOLOGY
Process Analysis
Qualitative Case study
Statement of the problem
Assumptions
Steps of building data
Data Evaluation
Observations and Findings
Questionnaires
Assessment
Parents choice for “R” School
CHAPTER IV
Results from interviews and observations
Factors affecting positive reputation and sustain the school success.
Comparative table describing the Quality Management System and the present situation at “R” School
Recommendations
Measure Results and QMS implementation roadmap
Steps to be taken by the management
Expected positive impacts of QMS implementation
Consequences
Conclusion
References
Videos
Interesting video
Posted on
July 7, 2016
July 7, 2016
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